Bushra Salem Saeed Moqawet and her partners began in mid-February 2016 to meet women’s needs in search of beauty and fashion in Yemen. Bushra makes henna ink in the city of Hodeidha, south of Tahama, in Yemen. Through her contact with the Agri-business Creation program (ABC) she now employees three people and has recently been awarded a micro-loan to help her grow the business, a breakthrough for female entrepreneurs in the country. Bushra wanted to build on the internal industry by extracting and producing a better quality Henna. With the support from SPARK and her partners the idea became a reality. Bushra’s products are 100% natural and do not contain any chemicals that are harmful to health. She dreams of expanding in the future across the provinces in the country and hopes to export abroad as well. What Bushra most likes about owning her business is that she can enjoy full independence and freedom of action in her resources and in the business planning and implementation. Bushra faces challenges in marketing and distribution process due to the current conflict conditions of the country which she hopes to overcome with the micro-loan and the support from the ABC programme. What makes her really proud is joining the organization as joining the SPARK project was met with satisfaction and plaudits.
What is your personal ambition?
I aspire to implement the project with my partner and add a touch of beauty to the world of women by facilitating a Henna business and providing the best service which will attend to the process of beautification and cleanup.
What impact do you see your business making?
Henna is a high demand product as many women wear henna patterns while many painters need the ink. My product is natural and do not harm the environment at all.
How do you see the future of your business?
I plan to grow the business, to go onto sell accompanying material such as creams and equipment for the carving process. I look forward to opening a headquarters for a laboratory and shop and to devote part of the salon to the inscription and to take pre-bookings.